Facebook chose Shakr as a trusted partner that offers services that are integral to successful Facebook advertising Shakr, the video creation platform for modern advertisers, today announced that it has been selected as a Facebook Marketing Partner. Facebook chose Shakr as a trusted partner that offers services that are integral to successful Facebook advertising. As a content marketing partner focused on video, Shakr provides a unique solution to advertisers looking to kick off or further grow their video capabilities. Shakr is the …
Author: David Lee
AdWeek reported that Facebook was adding video creative to its Carousel Ads, to bring its most effective ad formats together. On it’s Facebook Marketing Partners page, the dominant digital video platform expressed that this union would give “advertisers the creative flexibility to leverage the most engaging and powerful format we have in feed. Carousel format is growing at a rapid pace and adding video as a creative option can bring sight, sound, and motion to help advertisers improve both their Brand and …
Japan boasts a highly connected population of savvy web content creators, and one of the densest concentrations of small businesses in the world. Japan is also one of the most pixel dense countries in the world, with digital displays and video advertisements everywhere. Shakr has seen some incredible examples of small and medium businesses making effective video advertisements through our platform. Despite this, Shakr has decided to un-launch in Japan. What’s that? Are we retreating with our tails between …
Video is not optional anymore. It’s a must-have. Spending on video advertising grew by 76 percent in FY 2014. And now, with the wide release of Facebook’s Premium Video Ads, small businesses can finally take advantage of video advertising in a big way. Video consumption on Facebook is skyrocketing. Facebook launches Premium Video Ads for everyone. With 1 billion video views per day, video consumption on Facebook is skyrocketing. Between May and July, mobile consumption of video on Facebook grew by 65%. Overall, …
Top advertising executives are gathering this week in New York at a conference of self-affirmation called Advertising Week. There, they will listen to Funkmaster Flex reassure them of the stability of the television advertising industry, while sometimes entertaining the idea that viewers are shifting more of their attention online. The New York Times has a nice preview of the week to come, and I’ll share a couple of excerpts here: “When it comes to demand for television commercial time, there may be …