Earlier this year in the United States, hundreds of millions of Americans were glued to their screens, watching the Super Bowl. And while they were doing that, they were watching all those Super Bowl commercials, which have pretty much become almost as big of a part of the event as the game itself. Immediately following this, there’s typically a flurry of conversation about the amazing results these video campaigns yield, and when I talk to small businesses about video marketing, …
Tag: video advertising
One of Facebook Ad’s biggest attributes (aside from their targeting system) is the ability to generate demand out of nothing. You can show someone your clothing steamer or subscription membership or car detailing service even if they’ve never heard of you before and get a new customer just like that. These ads work on the offensive, letting you seek out customers and create demand without waiting for them to come to you. Google AdSense works on the same principle, though …
If you’re going to be telling your story in attempts to raise brand awareness, would you rather do it in a single three minute long video, or a short video that’s kept under fifteen seconds or less? Most people would choose the longer video—it gives you more time for details, story development, and background information. They wouldn’t even think about adding on a short form video. For many businesses, however, increasing the use of short form video ads- alone or …
If you’ve watched any videos on Facebook or Instagram lately, you may have noticed that underneath the video, it will tell you how many views the video got. Not only will the person or Page who posted the video be able to see this, everyone else will, too. The number of views your video received is now public knowledge. At a first glance, it’s easy to think “so what, does that really matter?” It does, in fact, matter quite a …
Landing pages are all designed to get users to take specific actions. These actions can include everything from signing a petition to donating to a charity. Most often, though, landing pages focus on getting users to purchase a product, service, or subscription. Landing page videos can be an extraordinarily effective addition to both the actual landing page, and the marketing materials leading up to getting users to the landing page. They can drive significantly more conversions, and with more customers …