Wouldn’t it be wonderful if each and every single visitor to your website slipped easily down the sales funnel and converted 100% of the time? Well, yes it would. But, unfortunately, the marketing world, for all of its best efforts, has yet to discover the magical wand, potion or spell that can achieve this – perhaps such things only exist in Narnia. Indeed, it may perhaps be a rather sobering statistic to learn, dear Sons of Adam and Daughters of …
Tag: facebook video ads
For about a decade now, YouTube has dominated online video. And, covering roughly the same timeframe, Facebook has dominated online social networking. Indeed, whilst these two giants kept to their own devices – one as a platform for publishing and sharing video content, and the other for publishing and sharing status updates and photos – it’s fair to say that, largely, there has never really emerged a serious contender for either platform. Sure, we’ve got Twitter, LinkedIn, Google+ and, more …
Conversions, conversions, conversions. That’s the name of the game with pretty much all content marketing. And, just as video marketing is no exception, neither is Facebook video marketing. We’ve discussed at length in previous posts the 10 Elements of High Performing Facebook Video Ads, we’ve had a look at The Good, The Bad and The Indifferent ads that are currently in circulation on Facebook, and we’ve also considered 5 Facebook Targeting Hacks To Find Your Audience. Indeed, we’ve already drilled …
Video is not optional anymore. It’s a must-have. Spending on video advertising grew by 76 percent in FY 2014. And now, with the wide release of Facebook’s Premium Video Ads, small businesses can finally take advantage of video advertising in a big way. Video consumption on Facebook is skyrocketing. Facebook launches Premium Video Ads for everyone. With 1 billion video views per day, video consumption on Facebook is skyrocketing. Between May and July, mobile consumption of video on Facebook grew by 65%. Overall, …
Short videos get better completions rates in the Facebook newsfeed, according to a blog post from Social Bakers, published August 8, 2014. This seems an intuitive, if not obvious point, if you’ve ever watched someone frantically scroll or swipe through the Facebook newsfeed to find the latest juicy story about “10 Ways You’re Using Facebook All Wrong and Why it Will Probably Cause You to Make 12 Mistakes in your 20s or 17 Mistakes in your 30s”. To quote the blog …