For about a decade now, YouTube has dominated online video. And, covering roughly the same timeframe, Facebook has dominated online social networking. Indeed, whilst these two giants kept to their own devices – one as a platform for publishing and sharing video content, and the other for publishing and sharing status updates and photos – it’s fair to say that, largely, there has never really emerged a serious contender for either platform. Sure, we’ve got Twitter, LinkedIn, Google+ and, more …
Author: Kerry Butters
No matter how grand your client’s designs are, it is an absolute guarantee that the product or service they are promoting will not enjoy a market that extends to every single person on the planet. And so it is no good, therefore, to try and create an accompanying promotional video that will also strive to please everybody – because you can’t, and it won’t. In fact, the likelihood is that in trying to charm every man, woman and child in …
If there’s one thing I’ve said more often than anything else in recent months it’s that social media has indisputably, unequivocally and irrevocably gone visual. Some will say it’s down to the short attention spans of millennials, but I think the phenomenon is a little less cynical than that – it’s the constant connectivity and the supreme power of the modern-day smartphone that has made visuals not only so appealing, but also so prominent. These days, anyone with a mobile …
If you think that demo videos aren’t worth the effort, or that they’ll be unavoidably dry, boring and sequential, then just think how drab the written replacement will be. Forcing your customers to wade through hundreds of words of copy – perhaps accompanied by a few to-the-point diagrams – is hardly a compelling way of demonstrating your product at its best. And yet, this is still how many companies choose to deliver this information. Engagement is always the key concept …