There’s a lot of different factors that go into creating a stellar Facebook Ad. You need the right targeting strategy, the perfect image or video, and a strong bid. All these things matter, and it’s easy for them to overshadow another crucial part of Facebook Ads: the copywriting. I’m a content marketer and copywriter by trade who started offering social media management and advertising services after I saw how heavily writing influenced success there. Being a writer first, I’ve been …
Tag: facebook video ads
As a user, have you ever noticed that you use Facebook differently on mobile than on desktop? I have. On desktop I’ve typically visited the site deliberately, I’m more likely to click on an ad or purchase from one, and I’m more likely to take my time browsing. On mobile, I scroll faster, stopping only when something catches my attention, which is often a video, and if it’s not fitted to my screen I keep on scrolling. I’m not the …
If you’re posting videos on your brand’s Facebook Page, it goes without saying that you want as many people as possible to see them. In order to fully maximize the impact of a video’s storytelling and brand-building capability, it’s a necessity to know how to optimize Facebook videos in order to get expand their reach. Despite what some influencers like to say, you need more than just great content if you truly want people to be able to find your …
Running a Facebook video ad is pretty simple thanks to the incredibly user-friendly and intuitive Facebook Ads Manager. It doesn’t take a lot of outside knowledge to run a campaign, or even to boost a video post. Interpreting your campaign results, however, is another story. It’s easy to run a Facebook video campaign, see a bunch of numbers, and go “well I guess that went ok” without really having any idea how well your campaign did—or didn’t—perform. Without the ability …
If you’ve been paying much attention in the social media sphere, you’re likely aware video has become a popular—and highly engaging—form of content across all major platforms. As a result, smart brands now consider it an integral part of their social media marketing strategies. But if you’ve experimented with video in social, you may have noticed that successful YouTube content often tanks on Facebook. Or maybe you’ve wondered how your Instagram videos should differ from your Vines. Your videos must …