If you’re looking through your Facebook feed, what’s one of the first things that might actually get you to stop scrolling? For many people, the answer to that question is “video.” Auto-playing video– even without sound-– pretty much demands attention long enough that it gets users engaged and wanting to watch. That initial ability to get a user to stop scrolling is important, and video ads have it in spades. A lot of brands, however, still struggle when it comes …
Tag: facebook video ads
Let’s say that you love hiking, and you see a Facebook ad for a pair of hiking boots. The ad looks interesting, but it’s a brand you aren’t familiar with, and you don’t really need them. Do you buy? Probably not. But then you see another ad in a week or so, and this time you think “why not click?” There are a ton of great testimonials, and they look great. But you still don’t need them. Until a week later, you see …
Have you ever seen an ad for a fitness app or meal plan kit and thought “I have to try that?” Maybe it makes sense for your lifestyle or speaks to a hidden desire you have. Fitness ads are most effective when they speak to aspects of identity. And brands do that in two ways. The Identity Matrix: aspirational vs. relatable content Social media has made healthy living more accessible than ever before. Now, whenever you log into Facebook, YouTube, …
Style is personal, and Facebook fashion ads are starting to reflect that. The savviest fashion marketers on Facebook have zeroed in on their audiences, tailoring content to a sense of personal style. You, too, can design videos that resonate with your customers’ unique tastes. Here, we’ve curated some of the best recent fashion ads to inspire your next video campaign. Wander Beauty makes its audience feel seen A makeup company that shows faces is kind of a no-brainer, since focusing …
If you own a small business, you might think you don’t have the resources or the time to make videos for Facebook. Maybe you’re fresh out of marketing ideas, and it seems like every video has been done before. But Facebook marketing is essential to building a brand. Lots of businesses have been in your shoes and have made effective marketing videos without investing much time or money at all. Trying out new videos is not only quick and easy, …