People respond much more favourably to high resolution video ads, says recent study by PointRoll. This helps confirm what many of us have long suspected. Here are a few key statistics from the study. On a scale of 1-10: Viewers on a computer gave high resolution ads a 7.2 Viewers rated high resolution tablet ads a 6.8 They gave low-res ads on a computer a 6 They gave low-res ads on a tablet at 6.1 Read the full review of the …
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Last week we asked, “How can small businesses make highly effective video ads?” To make this an easier question for you to answer, we’ve created a Super Simple Video Advertising Creative Brief for Small Business. Take 15 minutes to answer these questions, and your video ads will be off the charts effective. The six simple questions are below. Each one should only take you a couple of minutes to answer. (Go fast!) We’ve even included sample answers for you to refer to. Notice …
How can small businesses make highly effective video ads? Think first! In a recent article in the Globe and Mail, Lisa Ostrikoff identified “five key foundations of effective video advertising“. Let me summarise them briefly for you: Entice and intrigue: Give people enough to get the interested (and clicking). Don’t tell them absolutely everything. Bring them in: Provide ways for people to interact through the technology they are using. Symphony not noise: Use consistent messaging. Don’t try to say everything about the …
Seoul, Korea’s vibrant capital city, is the 10th most attractive destination for international travellers in 2014, according to a new survey by MasterCard. Seoul ranks ahead of Asian neighbors Shanghai, Taipei and Tokyo, but falls behind others like party-hard Bangkok, stolid Singapore and Hong Kong. London and Paris topped this list. Shakr has offices in Seoul and San Francisco, but our spiritual home, our founding place and our actual base of operations is in Seoul. This rapidly-changing, ever-improving city has …
The New York Times recommends Shakr for small businesses looking to create video ads, as part of an article about startups that are focused on helping small businesses compete with bigger rivals. Tacky photo slide shows with awkward transitions just don’t cut it among consumers with an increasingly voracious appetite for slick video, said David Lee, Shakr’s founder and chief executive. Americans watched nearly 30 billion video ads online in March this year, according to the data company comScore. Rates …