We’ve started writing a new series at DrivingSales, focused on helping auto dealers make better video ads. The first two instalments are already posted. Check them out and leave some comments. I’m eager to see a lively conversation around the topic: READ: Why Most Dealers Fail at Online Video Ads READ: Mute the “Voice of God” in Your Video Ads
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After introducing its big-brand targeted Premium Video Ads in March, now Facebook has something for the rest of us. Video Views is a new tool to target video ads to people who already watch content videos. And that’s a lot of people. According to ComScore’s Video Metrix, more than 87 million people in the United States watched content videos on Facebook in April of 2014. What Premium Video ads do for big business, Video Views can do for scrappy small …
At Shakr, we love the incremental accessibility of advertising on social platforms like Facebook. Small businesses might not be able to afford full-page spreads in a glossy magazine, or 30 second spots on prime time — but they can absolutely afford managed spend on Facebook. The amplification of a Facebook Promoted Post can deliver real results, especially when used in conjunction with a smart mixed-media posting strategy powered by strong content. But one common concern among small business is optimization. Big …
Growing your local business with Promoted Video Tweets can be remarkably cost-efficient and effective. Promoted Video Tweets are similar to organic Tweets. They can be retweeted, replied to and favorited. “tweets containing video get a 28% boost over text tweets” Twitter’s analysis reveals that tweets containing video get a 28% boost over plain text tweets. Adding tweets containing video URLs is a smart way to maximize your rich media Twitter strategy. It’s important to think of your Twitter strategy holistically …
You can catch David Lee when he speaks on the local TV advertising panel at New TV Frontiers in London on June 10th. The conference will bring together some of the top companies and thinkers in video advertising, especially in the area of programmatic buying. Why is Shakr speaking to a conference about TV? Our mission to democratise video advertising extends to all platforms, not just online. The lines between TV and online are also blurring, and we want small business advertisers and local advertisers …