People respond much more favourably to high resolution video ads, says recent study by PointRoll. This helps confirm what many of us have long suspected.
Here are a few key statistics from the study. On a scale of 1-10:
- Viewers on a computer gave high resolution ads a 7.2
- Viewers rated high resolution tablet ads a 6.8
- They gave low-res ads on a computer a 6
- They gave low-res ads on a tablet at 6.1
Just as a reminder, all of Shakr’s video ads are HD quality and work perfectly on computers, tablets and smartphones. You can make, share and embed them for free at Shakr.com.
(And yeah, we love that image at the top of this post too. The best of stock photography.)