Undermanned? Check. Low on supplies? Check. Odds against you? Check. Feeling out of your league? Overmatched? Thinking of quitting? Small business owners are vital to our economy for a reason. Customers choose to shop local for a reason. The idea that Big Business always has the edge is an illusion. Sure, from the outside looking in, all is shiny and spectacular. But behind closed doors, the Suits the ones who are overmatched. It’s time to step up your game as a small business owner! You’ve got …
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Restaurants, cafes, delis and bars are some of our favorite customers at Shakr, because they make such delicious videos. And that’s why these eateries are using video: They can tempt passers by, they can show mothwatering specials to diners and they can upsell specials. Making a video is far faster, cheaper and easier than printing out new posters, menu inserts and A-frames. One restaurant not far from our office in Seoul has placed Android tablets at every table, playing videos …
Arirang TV’s Connie Kim dropped by Shakr last week to speak on-camera with our CEO, David. She shows how, with the right product, the right people, and enthusiastic investors like NHN, POSCO and 500 Startups, Korean startups can thrive while helping other small businesses succeed. Here’s a great quote from David that explains the essence of what we’re doing: “I think of video as the most powerful storytelling medium. When you and I are here face-to-face talking, that’s a powerful telling …
A well-optimised landing page can increase your conversion rates hundreds of times over just dumping people on your homepage. According to Unbounce, which powers our landing pages at Shakr, you can increase landing page conversion by 80% by using video. On one of our most successful landing pages, we use a collage of videos made by Shakr customers, playing in the background. Unbounce has a great blog post that outlines seven ways to make video more effective on landing pages. Here …
Short videos get better completions rates in the Facebook newsfeed, according to a blog post from Social Bakers, published August 8, 2014. This seems an intuitive, if not obvious point, if you’ve ever watched someone frantically scroll or swipe through the Facebook newsfeed to find the latest juicy story about “10 Ways You’re Using Facebook All Wrong and Why it Will Probably Cause You to Make 12 Mistakes in your 20s or 17 Mistakes in your 30s”. To quote the blog …