Facebook video ads are one of the most cost-effective brand awareness mediums out there today. A video view on Facebook can be bought for as little as a few cents, so it’s easy for brands to reach a new audience and raise awareness via Facebook video ads. Another prime usage for video is retargeting. Video retargeting on Facebook and YouTube is a great way for brands to reconnect with website visitors and fans of the brand. Video is a content medium that …
Author: Anton Eliasson
Music licensing is a complex and messy process – you would think you were transported back in time. The use of unlicensed music is such a big problem that both YouTube and Facebook have built and are building technology to catch video producers who don’t play by the music industry’s rules. But what if video producers had access to an expansive music library, with zero upfront cost, all rights cleared, for a small revenue share? That is now possible with …
Do you have an e-commerce site? Do you want to sell more products online? Along with a good web design, good product photos and videos are an essential part of any site that want to give its visitors a sense of trust. You don’t want to fail when it comes to the trustworthiness of your site, so having product videos and photos of high quality is essential for your business. The fact is that good product photos and videos on your site could …
Proving video marketing ROI tracking is an essential part of succeeding with video. But many marketers struggle with tracking the ROI of their videos. Everyone seems to agree that video marketing is effective, but marketers still feel that proving ROI of video is a hurdle for them to spend even more money on online video ads. According to the IAB Video Ad Spend Study, 45% of the respondents stated that proving ROI of video marketing compared to other media is a hurdle …
According to the latest Social Media Examiner Social Media Marketing Report for this year, 3700 marketers revealed that video marketing is high on their priority list of marketing tactics for the coming years. Video is clearly a marketing medium that is getting a lot of attention these days, and for good reasons. A lot of brands are finding a lot of success with video marketing, but at the same time it is the thing most marketers want to learn more about, according to …