Video is continuing its march towards being the top digital advertising format, both on desktop and mobile, growing because of advertisers embracement of the format, thanks to the stronger impact compared to traditional ad formats. This is being reported in the latest BI Intelligence report about the state of digital video advertising. Marketers and advertisers are heavily expanding their video ad creation efforts to keep up with the demand from customers and to take advantage of the higher CTR of the video …
Author: Anton Eliasson
Unboxing videos, an industry that supposedly is a multi-million industry now, is a phenomenon of today that is truly remarkable, with all kinds of product getting their own unboxing videos, not only the latest Apple Watches or iPhones but even the most obscure unboxing videos get MILLION of views. Samsung recently took unboxing videos one step further by encompassing it in their latest marketing video for their newly released Samsung Galaxy S6. So what’s the secret to making unboxing videos that …
Facebook recently announced new impressive numbers for their growth in the mobile and video areas. The report states that mobile drove growth for Facebook’s digital advertising business during the first quarter of the year, accounting for nearly three-quarters (73%) of Facebook’s ad revenue. And video viewership is still growing exponentially on Facebook, particularly on mobile. More than 4 billion videos were watched daily on Facebook during the Q1 2015, with 3/4 of video views occurring on mobile. See more in …
Businesses from all over the world, across numerous industries, are using Shakr videos to engage their social media following, increase CTRs in online ads and create great content for their website visitors. From time to time, we will show you how marketers are using Shakr in their field. This time it’s time for an interview with Brandon Moore, Director of Digital & Web Marketing at Georgetown College. We reached out to him to ask about how they are using Shakr …
Having good photos on your blog and site is an often overlooked but important part in satisfying your site visitors. And having good images are probably the most obvious and the most powerful quick fix you can do to your content. Good images compliment and lift a blog post and are able to guide your audience along the journey you want them to take. But bad stock photos can interrupt that journey and distract from the story you want to …