Video marketing is one of the most effective marketing tactics for real estate agents. Marketing savvy real estate agents can leverage the power of video to sell more listings and build their brand awareness and leads. Coupled with the hyper surgical targeting features of ad networks today, video marketing is the most powerful way to build up a client list and increase prospects. No more carpet dumping with flyers or expensive and ROI untrusty billboards. Download our E-Book …
Author: Anton Eliasson
During the last year, Facebook has emerged as a real contender for the online video platform throne. In wake of several new video features being introduced and a heavy video focus from Mark Zuckerberg, the social media giant has quadrupled its video views over the last year. Facebook’s increased focus on video isn’t only because users like to watch it (although they clearly do) — it’s also because more marketers are shifting their budgets from TV to mobile video. The allure for …
This is a guest post written by Marcus Jensen While the world of marketing is reaching new heights with digital solutions, what will happen to TV commercials that used to entertain us until only a couple of years ago, but now seem boring and obsolete? Are people going to keep on watching videos or will they switch to clicking “like” and “share” online as a new way of acknowledging marketing? The answer lies in a combination of old and new …
As we all know by now, Facebook is betting big on video, and video advertisers love it. The rate of new video features, both for users and advertisers are at the moment quite staggering. It feels like not a week goes by before another feature is announced. And with new features comes new possibilities for marketers and advertisers. Staying on top of the different tools and options is crucial for the marketer who wants to up their video marketing game. Here …
The Billboard Effect in Video Marketing The billboard effect, also known as View-Through Conversions, or Facebook Attribution Window, is a way of measuring conversions on your online ads, even if the conversion happens after the viewer have clicked your ad and left without converting. Maybe the user checked out your store and came back at a later point to convert. This would then still be counted as a conversion caused by your Facebook ad, even though it wasn’t directly responsible for …