Last week we asked, “How can small businesses make highly effective video ads?” To make this an easier question for you to answer, we’ve created a Super Simple Video Advertising Creative Brief for Small Business. Take 15 minutes to answer these questions, and your video ads will be off the charts effective. The six simple questions are below. Each one should only take you a couple of minutes to answer. (Go fast!) We’ve even included sample answers for you to refer to. Notice …
Tag: shakr
Until recently, South Korea’s capital, Seoul, had a reputation for being formal and uptight, with salarymen wearing saggy suits seven-days-a-week. Over the past decade however, the formality has waned. Workplaces have loosened restrictions and younger people’s growing incomes have allowed them to experiment with fast fashion and designer jeans. As these trendsetters start to grow up, though, they want to recapture some of the formality, minus the frump. At the same time, Seoul has moved beyond being a hardship posting for …
Trailers sell mobile games, but they’re expensive to make. If you’ve created the next Angry Birds or Anipang, but your marketing budget isn’t as epic as your game, Shakr has two fun new video styles, especially for casual mobile games. These game trailer videos are ready to help supercharge your marketing. You can put them on YouTube, display them on your website, upload them to the Google Play store and even run them as ads on Facebook.
Shakr has offices in Seoul and San Francisco, but after seeing videos from Mimosa Deli, a specialty food shop, outside caterer and cafe with two locations in London, we wish we could open a third. With hundreds of products, including many prepared foods made in their own kitchens, cheese and charcuterie counters, chocolates and desserts, it’s no wonder that this video, embedded on the front page of their website, had us taking an early lunch. A Q&A with Gisella Barbaray, …
After introducing its big-brand targeted Premium Video Ads in March, now Facebook has something for the rest of us. Video Views is a new tool to target video ads to people who already watch content videos. And that’s a lot of people. According to ComScore’s Video Metrix, more than 87 million people in the United States watched content videos on Facebook in April of 2014. What Premium Video ads do for big business, Video Views can do for scrappy small …