Welcome to the third part in what has turned out to be a mini-series on making and marketing promotional videos. At the start of the month we discussed ‘Gaining Market Share With Target Promotional Videos’, and last week we considered the ‘9 Elements Of A Great Promotional Video’. This week, we’re getting slightly more practical, and discussing the equipment and software that you’ll need to start shooting, editing and sharing your promos. We hope you’ve enjoyed this series. Video promos …
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Top advertising executives are gathering this week in New York at a conference of self-affirmation called Advertising Week. There, they will listen to Funkmaster Flex reassure them of the stability of the television advertising industry, while sometimes entertaining the idea that viewers are shifting more of their attention online. The New York Times has a nice preview of the week to come, and I’ll share a couple of excerpts here: “When it comes to demand for television commercial time, there may be …
Video Marketing For Beauty Salons – Four Emotion-Driven Videos You Can Make for Beauty Salons & Spas
Video marketing for beauty salons and spas… Hair salons, days spas and beauty shops sell more than a service, they sell an experience. And it’s an experience loaded with emotion and desire. There’s no better way to convey this experience than with beautiful imagery, that not only shows off the “look” a client can achieve, but also the entire pampered process of achieving that look. In other words, video sells conveys the experience. Take a look at this video from …
Did you know that using videos in your email marketing can triple or even quintuple your click-through rate? Unfortunately, most mail clients, be they web based, on your phone or on your desktop, don’t play nicely with video. They all have slightly different standards, leading to vastly different problems with playability. This makes using video in your email marketing slightly more complicated, but well worth the effort. We all know that video gets clicked. Recent stats show that people are three times …
A little over a year ago, there was quite a bit of discussion about the ethics of free-to-play, or freemium as it was more aptly & commonly referred to, before mobile game developers sought a friendlier moniker for the practice. ‘We are concerned that children and their parents could be subject to unfair pressure to purchase when they are playing games they thought were free, but which can actually run up substantial costs,’ said the British Office of Fair Trade’s …