Facebook is huge when it comes to marketing, but you already know that, right? There are many excellent advertising and ad targeting tools you can use to grow your business. However, most recently, Facebook became an important player when it comes to video advertising. In the last year, it rolled out a native video and premium video ads, so getting high performing Facebook video ads should be a priority for any marketer worth his or her salt. Why is it …
Blog Posts
If there’s one thing I’ve said more often than anything else in recent months it’s that social media has indisputably, unequivocally and irrevocably gone visual. Some will say it’s down to the short attention spans of millennials, but I think the phenomenon is a little less cynical than that – it’s the constant connectivity and the supreme power of the modern-day smartphone that has made visuals not only so appealing, but also so prominent. These days, anyone with a mobile …
Marketing agencies are specialists at following the latest development in the marketing world, often seeing the potential of an up and coming platform way before their client see it. It is thereafter often up to the marketing agency to convince the client to put effort into the social network. How many marketers didn’t have to push for their clients to understand the value of social media for example? But when it comes to video marketing, an interesting thing has happened. The …
If you think that demo videos aren’t worth the effort, or that they’ll be unavoidably dry, boring and sequential, then just think how drab the written replacement will be. Forcing your customers to wade through hundreds of words of copy – perhaps accompanied by a few to-the-point diagrams – is hardly a compelling way of demonstrating your product at its best. And yet, this is still how many companies choose to deliver this information. Engagement is always the key concept …
Japan boasts a highly connected population of savvy web content creators, and one of the densest concentrations of small businesses in the world. Japan is also one of the most pixel dense countries in the world, with digital displays and video advertisements everywhere. Shakr has seen some incredible examples of small and medium businesses making effective video advertisements through our platform. Despite this, Shakr has decided to un-launch in Japan. What’s that? Are we retreating with our tails between …