Welcome to the final instalment of our promotional video mini-series. We’ve covered everything from the equipment and practicalities of shooting and sharing promos, to gaining market share and taking 9 lessons from a master. But this week we’re going right the way back to the beginning of the process – scriptwriting. Long, long before there are any lights, cameras and action, there needs to be a script. This is as true in the video marketing world as it is in …
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This is a guest post by Nora Flint from truconversion.com Being an expert at SEO is great. And knowing copywriting or video marketing to create compelling content is good as well. But when you can do BOTH? That’s when you can wear a big ol’ “S” on your chest… …because you’ll be impossible to stop. And today I have something unique that will make you feel like you have superpowers to drive excessive traffic and conversions to your website. It’s not a secret …
Welcome to the third part in what has turned out to be a mini-series on making and marketing promotional videos. At the start of the month we discussed ‘Gaining Market Share With Target Promotional Videos’, and last week we considered the ‘9 Elements Of A Great Promotional Video’. This week, we’re getting slightly more practical, and discussing the equipment and software that you’ll need to start shooting, editing and sharing your promos. We hope you’ve enjoyed this series. Video promos …
In short – quality. That’s the most important part of any promotional video, and so that’s where I want to start. Your video has to be good. If you want it to generate lots of clicks and exposure for your business, then it has to be very good. And, if you’ve got your heart and your sights set on going viral, then it has to be very, very good indeed. Damn good, in fact. And that stands to reason, of …
No matter how grand your client’s designs are, it is an absolute guarantee that the product or service they are promoting will not enjoy a market that extends to every single person on the planet. And so it is no good, therefore, to try and create an accompanying promotional video that will also strive to please everybody – because you can’t, and it won’t. In fact, the likelihood is that in trying to charm every man, woman and child in …