Videos are beneficial when used in all areas of marketing. It’s why we have landing page videos and product videos and explainer videos and so much more. We need to be using video, and we should be using it a lot. There’s a catch, though: it’s typically really expensive to create even one outstanding, high quality video. Most businesses believe that creating marketing videos consistently would just be way outside their budget’s wheelhouse. If you’re going through the traditional channels …
Category: Shakr
There’s a few things that almost all landing pages have in common. They’re trying to get users to take a specific action You need to convince many users to take this action Many of these users will be unfamiliar with the brand, product, or service If you only have a few seconds to convince users to not only stay on the landing page, but to convert, it only makes sense to use video. Unfortunately, there’s a lot of really, really …
Marketing agencies are specialists at following the latest development in the marketing world, often seeing the potential of an up and coming platform way before their client see it. It is thereafter often up to the marketing agency to convince the client to put effort into the social network. How many marketers didn’t have to push for their clients to understand the value of social media for example? But when it comes to video marketing, an interesting thing has happened. The …
Japan boasts a highly connected population of savvy web content creators, and one of the densest concentrations of small businesses in the world. Japan is also one of the most pixel dense countries in the world, with digital displays and video advertisements everywhere. Shakr has seen some incredible examples of small and medium businesses making effective video advertisements through our platform. Despite this, Shakr has decided to un-launch in Japan. What’s that? Are we retreating with our tails between …
Music licensing is a complex and messy process – you would think you were transported back in time. The use of unlicensed music is such a big problem that both YouTube and Facebook have built and are building technology to catch video producers who don’t play by the music industry’s rules. But what if video producers had access to an expansive music library, with zero upfront cost, all rights cleared, for a small revenue share? That is now possible with …