We already know that more people prefer to watch videos instead of reading text. But what about text in videos? How much text, if any, should be used? Though the emphasis is on the visual when it comes to videos, the text we use plays an important part, too. It can help provide context, and really drive your main point home. It’s effective- as long as it’s used correctly. In this post, we’re going to take a look at how …
Category: Shakr
In our last post, we took a look at how much it actually costs to hire someone else to come in and create your own marketing videos. With costs of a single video being over a staggering thousand-dollar price point, it was clear that most small and medium businesses won’t have the budget to hire professional videographers to make every single marketing video they need—especially not at the current required level of output. The good news, though, is that you …
The average small business spends about $400 a month on marketing, with less than half of that going to digital marketing. That’s a pretty tight budget, so it’s easy to see why many small businesses automatically assume that quality video marketing is out of their price range. The question becomes how much does video marketing cost? How much does video marketing cost when you hire someone to handle the process from beginning to end? And what can businesses do if …
Last week, a client came to me with a last-minute request: they wanted me to create a video ad to help promote the grand opening of their business, and the promotion needed to start within two days. I said yes, and then I realized that they meant they wanted me to create the actual video. I’m an excellent writer and I’ve got my marketing strategies on lockdown, but I felt like the all the air had been sucked out of …
When users come to your Page, one of the first things they’ll notice is your Facebook cover photo. This one image can make a huge impact on their first impression of you, your brand, and what you sell. It’s your chance to give them an introduction in who you are and what you can do for them. It’s no surprise that a business’s Facebook cover photo matters a lot. Despite this, a lot of businesses choose the first picture that …