Once you’ve created those excellent product videos and landing page videos, what next? Next, you need to figure out how you want to embed them on your site. I’ve actually finished up video creation projects with clients where the client thanks for me my work, pays the invoice, and then happily fades into the sunset with their completed project. Then I get an email thirty minutes later asking how they should actually get it on their site. Most businesses choose …
Tag: landing page videos
Landing pages are all designed to get users to take specific actions. These actions can include everything from signing a petition to donating to a charity. Most often, though, landing pages focus on getting users to purchase a product, service, or subscription. Landing page videos can be an extraordinarily effective addition to both the actual landing page, and the marketing materials leading up to getting users to the landing page. They can drive significantly more conversions, and with more customers …