Video marketing on YouTube is massive. Nay, it’s bigger than that. YouTube is MAHOOSIVE!! It’s colossus. Titanic. Gargantuan. Astronomical – or any other synonymic adjectives for “extremely large” you can think of, which in reference to most things would be nothing but hyperbole, but, in the case of YouTube, are right on the money. Often cited as the second largest search engine on the web, it is indeed the third most visited site, being pipped only by Facebook (in second) …
Category: YouTube
The Billboard Effect in Video Marketing The billboard effect, also known as View-Through Conversions, or Facebook Attribution Window, is a way of measuring conversions on your online ads, even if the conversion happens after the viewer have clicked your ad and left without converting. Maybe the user checked out your store and came back at a later point to convert. This would then still be counted as a conversion caused by your Facebook ad, even though it wasn’t directly responsible for …
Have you ever found yourself entering the search phrase “how to [insert your problem or what you want to do here]” in Google or YouTube? Maybe you encountered a practical problem in your daily life or wanted to do something and needed the internet’s help. Then chances are that you found a YouTube video which walked you through fixing your problem, or helped you do the thing you wanted to learn. And chances are that that video was produced by …
Proving video marketing ROI tracking is an essential part of succeeding with video. But many marketers struggle with tracking the ROI of their videos. Everyone seems to agree that video marketing is effective, but marketers still feel that proving ROI of video is a hurdle for them to spend even more money on online video ads. According to the IAB Video Ad Spend Study, 45% of the respondents stated that proving ROI of video marketing compared to other media is a hurdle …
According to the latest Social Media Examiner Social Media Marketing Report for this year, 3700 marketers revealed that video marketing is high on their priority list of marketing tactics for the coming years. Video is clearly a marketing medium that is getting a lot of attention these days, and for good reasons. A lot of brands are finding a lot of success with video marketing, but at the same time it is the thing most marketers want to learn more about, according to …