If you’ve been paying much attention in the social media sphere, you’re likely aware video has become a popular—and highly engaging—form of content across all major platforms. As a result, smart brands now consider it an integral part of their social media marketing strategies. But if you’ve experimented with video in social, you may have noticed that successful YouTube content often tanks on Facebook. Or maybe you’ve wondered how your Instagram videos should differ from your Vines. Your videos must …
Category: YouTube
When it comes to video marketing, the first point of call is almost invariably YouTube. Of course it is. It’s the world’s largest video sharing network by a zillion miles. With a billion monthly visitors, it dwarfs Vimeo, second in the running, at a mere 130 million. But, for such a well-known platform, you may actually be quite surprised as to how many little known features there are lurking beneath all the standard stuff. If you’ve been following this blog, …
If you’ve been following this blog, then you will have probably noticed over the past few weeks that we’re on a bit of a YouTube kick at the moment. The focus, as ever, has been on marketing, and we’re going to continue now with a relatively new YouTube tool that will help give your promotional videos an extra special boost when you broadcast them – YouTube Cards. What Are YouTube Cards? Well, actually, to just call them “YouTube Cards” doesn’t …
Do you have a content marketing strategy? What about a YouTube marketing strategy? I’m pretty sure that in 2016, the majority of marketers out there will answer with a resounding “yes” to the first question, but maybe a hesitant “no” for the second question. You will be publishing a weekly blog, responding to your fans on Twitter, Facebook, Instagram, LinkedIn and all the rest. You may even have video earmarked to form part of your content strategy for 2016. But a YouTube marketing …
As we’ve covered earlier, Facebook is making some serious waves in the video marketing world. Indeed, it has emerged to become the one and only true rival to the network that has, up until recently, always proven to be the absolute dominant force in online video – YouTube. However, we’ve covered the power of the Facebook video ad quite extensively over the past 6 weeks or so – and, as such, if you’re looking for tips on how to make …