AdWeek reported that Facebook was adding video creative to its Carousel Ads, to bring its most effective ad formats together. On it’s Facebook Marketing Partners page, the dominant digital video platform expressed that this union would give “advertisers the creative flexibility to leverage the most engaging and powerful format we have in feed. Carousel format is growing at a rapid pace and adding video as a creative option can bring sight, sound, and motion to help advertisers improve both their Brand and …
Category: Video Marketing
As a marketer, you probably A/B test most things. The color of your buttons, call to actions, Facebook ads, your socks, your cereal… you get it. One of the golden rules of marketers today is to A/B test everything. You wouldn’t run a multi-thousand dollar online campaign without at least A/B testing a couple of designs, text or CTAs, right? But there’s one medium that often gets overlooked when it comes to A/B testing. Video. Honestly, a lot of us …
Do you want to increase your CTRs, Facebook relevance score, reach more people on social, and increase brand awareness and ad message recall? Then video is something you need to add to your marketing mix. Long have regular marketers shied away from video as it has been complicated, expensive and time consuming. But the fact is you don’t have to spend thousands of dollars per video, shoot and edit it yourself with expensive gear and software, or come up with …
If you’ve been paying much attention in the social media sphere, you’re likely aware video has become a popular—and highly engaging—form of content across all major platforms. As a result, smart brands now consider it an integral part of their social media marketing strategies. But if you’ve experimented with video in social, you may have noticed that successful YouTube content often tanks on Facebook. Or maybe you’ve wondered how your Instagram videos should differ from your Vines. Your videos must …
Marketing videos are created to tell a story. But when making a video, marketers have several questions in mind. Like, for example, what is the best time frame for a promotional video? Will my viewers lose their interest if the videos are long? Well, brands that have leveraged the benefits of video marketing agree that short videos have a definite edge over the longer version when it comes to driving traffic and boosting conversion rates. Thousands of short videos are …