Imagine creating a website for a goldfish (or Dory in Finding Nemo.) In a way, your customers are goldfish. I mean, they have an attention span compatible to that of Dory. Most people have an “Internet attention span” of 6 – 8 seconds, while a goldfish has an attention span of 9 seconds. That’s why it’s so challenging to get your visitors to stick around and read your product sales page. An evaluation of learning style found that among 221 …
Category: Video Marketing
For about a decade now, YouTube has dominated online video. And, covering roughly the same timeframe, Facebook has dominated online social networking. Indeed, whilst these two giants kept to their own devices – one as a platform for publishing and sharing video content, and the other for publishing and sharing status updates and photos – it’s fair to say that, largely, there has never really emerged a serious contender for either platform. Sure, we’ve got Twitter, LinkedIn, Google+ and, more …
Conversions, conversions, conversions. That’s the name of the game with pretty much all content marketing. And, just as video marketing is no exception, neither is Facebook video marketing. We’ve discussed at length in previous posts the 10 Elements of High Performing Facebook Video Ads, we’ve had a look at The Good, The Bad and The Indifferent ads that are currently in circulation on Facebook, and we’ve also considered 5 Facebook Targeting Hacks To Find Your Audience. Indeed, we’ve already drilled …
Hello and welcome again to the next instalment in our December series all about promotional Facebook videos. Last week we took a look at some Facebook targeting hacks that will help get your videos seen by as many relevant people as possible. This week, we’re going to take a moment to look at some live examples of Facebook video advertising, and consider which are good, which are bad, and which are not bad but not particularly good either. So, let’s …
So, you have made the decision to get involved with the power of Facebook advertising. 92% of social marketers are using Facebook advertising and it accounts for 9% of all digital ad spending each day. But before you steam ahead with crafting your great new promotional ad or video that will storm Facebook’s crowded marketplace, there are a few things to take care of. Chief amongst these is making sure that your audience is targeted and focused. If you don’t …