Almost all social media sites have their own native video features, and now, Pinterest does too—kind of. Pinterest video, at least, is definitely here and it definitely matters. Pinterest technically has a native video player more than native video. This means that while can’t shoot videos through an in-app camera or upload a video as a pin directly from your computer (like you could with an image), you can pin videos that have already been uploaded elsewhere online. And when …
Category: Video Marketing
Video is everything on social media right now; it’s ranking higher in the feeds of platforms with content-ranking algorithms, and social audiences are responding to it—and sharing it—in higher number than ever before. Because of this, all brands should be increasing the amount of video content they’re sharing on social media—and many are. Here’s the catch: while your business is shuffling to get create more videos to connect with your audience on social media, every other business out there is …
Close your eyes for a second, and think about the last social media video that you remember seeing. If you’re like a large majority of daily social media users, it’s probably a video that you saw within the last few hours. What was the video? Was it a tutorial showing you how to make easy chicken parmesan, or a video from a business explaining why they work with certain nonprofits? Or maybe it was an interview with a CEO or …
Curious about how you should use Instagram Stories marketing for your brand? Check out this Infographic 101 on what Instagram Stories are and how brands are using it to market their brand and products. Background It started with Snapchat. Snapchat stories was the first product that brought the Stories format to prominence. Then the floodgates opened when Facebook decided to adopt the format and add it to Instagram. Then Whatsapp, Messenger, and the latest addition, Facebook. It’s not a great …
Instagram as a platform is all about the visual, so it’s no surprise that these visual elements are just important for Instagram Ads. There are a ton of different ad formats businesses can choose from, including single images, image carousels, and—best of all— videos. Videos are automatically dynamic and engaging; the moving images will grab users’ attention more effectively than any other ad type, even when the sound is off. They also give you more room to convey your message …