The last time you made a video for social media, did you keep mobile users in mind? For the majority of businesses, the answer to this question would be “no.” Social media is already mobile-optimized after all—why should your social video not automatically be optimized for mobile? As it turns out, there are several important creative considerations to keep in mind when you’re creating Facebook mobile videos. This goes for both video ad campaigns and Facebook mobile videos that will …
Category: Video Marketing
You know you want to use videos on your product pages to increase sales, but how do you choose what type of video you want to use? There are several different types of product videos that you can choose from, each of which has their own strengths, limitations, and best uses. The product video that is best for your site will depend on a number of different factors, including your industry, your audience, and even the product itself. In this …
Once you’ve created those excellent product videos and landing page videos, what next? Next, you need to figure out how you want to embed them on your site. I’ve actually finished up video creation projects with clients where the client thanks for me my work, pays the invoice, and then happily fades into the sunset with their completed project. Then I get an email thirty minutes later asking how they should actually get it on their site. Most businesses choose …
Most businesses understand the importance of switching up the headlines, images, and offers on their Facebook Ads, but many forget that they should also be diversifying their ad formats. Facebook Ads (and thus, Instagram Ads) come with a large variety of different placement options and ad formats. This works to your benefit—you can use different ad formats to keep your ads unique, engaging, and interesting. At the very least, you should test out different ad formats and see if they …
When users come to your Page, one of the first things they’ll notice is your Facebook cover photo. This one image can make a huge impact on their first impression of you, your brand, and what you sell. It’s your chance to give them an introduction in who you are and what you can do for them. It’s no surprise that a business’s Facebook cover photo matters a lot. Despite this, a lot of businesses choose the first picture that …