From a marketing standpoint, Twitter presents two enormous challenges: it’s difficult to stand out in users feeds, and the limited character count makes it difficult to get a full point across succinctly. Video can help tackle both of these challenges. Twitter video will automatically stand out in text-dominated feeds, and it simultaneously gives you a little more room to give customers information; even a few seconds of video can give you a lot more room than 120 characters. In this …
Category: Video Marketing
We’re all walking around with phones semi-glued to our hands, so it only makes sense that mobile usage has been increasing at a rate fast enough that it has surpassed desktop usage. We’re spending more time than ever on our mobile devices. That may not be ideal for our physical, emotional, and social health, but it definitely works as an advantage for marketers. Not only are we spending more time on mobile, we’re also spending more time watching videos on …
If you’ve watched any videos on Facebook or Instagram lately, you may have noticed that underneath the video, it will tell you how many views the video got. Not only will the person or Page who posted the video be able to see this, everyone else will, too. The number of views your video received is now public knowledge. At a first glance, it’s easy to think “so what, does that really matter?” It does, in fact, matter quite a …
There’s a lot of choices that businesses have to face when taking over their marketing. They have to decide which social media profiles to choose, which web host to go with, and what you want your primary strategies to be. When it comes to video marketing, there’s another big decision that can often stump businesses and some marketers alike: native video or YouTube? Uploading your content with native videos and through YouTube each have their own unique benefits and potential …
We already know that more people prefer to watch videos instead of reading text. But what about text in videos? How much text, if any, should be used? Though the emphasis is on the visual when it comes to videos, the text we use plays an important part, too. It can help provide context, and really drive your main point home. It’s effective- as long as it’s used correctly. In this post, we’re going to take a look at how …