For marketers and businesses, this time of year is one of the most chaotic seasons we’ve got. Not only are we dealing with the end of year insanity with holiday deals, we also have to be doing a year-end review and diligently creating the strategies that will carry us into 2019. Video marketing has continued to grow in importance throughout 2018, and that won’t be changing any time soon. Because of this, alongside the emergency of new trends and use …
Category: Video Marketing
Responsive web design wasn’t always the norm. Until Google changed its algorithm in 2015, many websites were built for and looked best on a desktop. Once mobile-friendly sites started dominating the rankings, responsive design became a universal business requirement. Online video is seeing the same shift. With more and more viewers glued to tiny screens, marketers who don’t produce mobile-friendly video will start to lose out on traffic, view counts, and conversions. If you’re not a video-editing whiz, navigating the …
Over half of digital media consumption happens on mobile devices. For marketers, that means mobile video is increasingly critical for success. But the fact that people love watching videos on their mobile devices doesn’t mean that any video will do. If you truly want your videos to perform well, you need to create a solid mobile marketing strategy. This is the subject of our webinar video, “4 Strong Marketing Tips”: Your mobile marketing strategy will fit in with your overall …
Remember when Facebook marketing was the easiest thing in the world? Someone could “like” a brand name, and then that Page could just spam them with updates four times a day? Those days are long gone. Social media marketing is much more competitive, and there are a lot more challenges that need to be overcome, including declining organic reach and an audience that is more demanding than ever before. Social media marketing has evolved, and the need to form real …
Facebook comes out with new features left and right, and with so many new ways to engage our followers, it can be difficult to know which ones we should use and how. I’m going to go ahead and address this right now: new features are great and diversity is even better overall, but Facebook live video is one of the best things you can be doing on-platform. Facebook live videos are versatile, and they themselves have had plenty of new …