It’s that time of the year again! The holiday shopping season is now upon us. Retailers and consumers are both clamoring to be part of the action on the holiday shopping season. With e-commerce bringing the shopping frenzy to new heights, Adobe Digital Insights (ADI) projects that consumers in the US will spend around $124.1 billion on online shopping this 2018. This prediction accounts for nearly $1 of every $6 spent on holiday shopping from November to December. ADI …
Category: Video Marketing
E-commerce has definitely provided the ease and convenience that shoppers need to purchase their favorite products. With just one click of a button, they can have items delivered at their doorstep. The way consumers shop is now evolving and the world of shopping as we’ve known it from two or three decades ago are now slowly disappearing. It’s no wonder why the era of e-commerce is changing the way retailers are doing business. Over the past decade, key data trends …
The best Instagram Stories ads don’t look like any other videos on the internet. Stories are perfect for the so-called “in-between” moments. You can express yourself in real-time with authentic photos and videos taken on-the-go. The best Stories ads take on that spontaneous quality while still directing viewers towards action. Mastering Instagram Stories will deliver instant results for your brand, from higher social engagement to website visits. This is the topic of our fifth mobile video webinar, Instagram Stories Best Practices. …
When you think of the term “content marketing,” what pops into your head? If you’re like most people, you likely think of blog posts. Maybe some ebooks or extended guides. If you’re also like most people, you likely won’t think “video”– but you should. While video has been used more for other types of marketing in the past, it has a solid place in content marketing. Videos are incredible mediums for storytelling and relationship building, after all, and though those …
With advanced tracking pixels and today’s current technology, it doesn’t seem like it would be so hard to figure out how effective your PPC ad campaigns are. Someone sees an ad, they click, they buy. Super straight forward, right? In reality, conversion funnels are often more complex than that. Users often need to see an ad from the same brand multiple times before they’ll be comfortable enough to click, let alone convert. And those initial ads may not be attributed …