Since the 1980s, the annual sale on the day after Thanksgiving, popularly known as Black Friday, has been a commercialized craze to mark the start of the holiday season sale in the United States. Since then, this phenomenon has grown to epic proportions that even stretched to different countries like Canada, UK, Mexico, to name a few. Consumers now regard Black Friday as an ingrained tradition that friends and family do together for the Thanksgiving weekend. Brad Tuttle from Time …
Category: Video Marketing
Black Friday and Cyber Monday are always record-breaking sales days. In order to get a piece of the action, your Black Friday marketing needs to be top-notch. According to data from Practical Ecommerce, in 2017, online shoppers spent over $11 billion on Black Friday and Cyber Monday alone. Of those purchases, a huge number came from mobile devices. On Black Friday 2017, smartphone purchases accounted for 36.9% of total sales. In 2018, that figure is expected to rise to 52%. …
So much of what we do is marketers is hyper-focused on our specific, niche audiences. This ranges from copywriting strategies to interesting targeting to choosing what times we post on social media. It’s complex, but it’s tailored to our audience, so it works. While audiences all want vastly different things in products and services, the good news is that buyer behavior overall is relatively consistent. We’re all driven by similar psychological principles that affect when we buy, why we buy, …
November is the most exciting time of the year for both online shoppers and sellers. Not only are people buying gifts for friends and family, but they’ve also saved up to treat themselves. Your business can attract new customers and unprecedented traffic with great Black Friday and Cyber Monday marketing. All it takes is the right ad creative to get people into your store. With Shakr video templates, you can create custom Facebook and Instagram ads in just a few …
Video marketing is so commonplace now that it’s hard to imagine a world without it. No commercials, no YouTube ads, no brand awareness campaigns or vine-styled content going viral on social media. And yet there was a time when the very first video advertising was actually the first and all brand new. In this post, we’re going to take a look at some of the most significant videos that left their mark on us, changing the world of marketing as …