The stakes are high for branded videos. They are, after all, the medium that you’re using to define your brand and tell viewers exactly what you’re all about. In a minute or less, you can explain why they should take a chance on your brand, create an emotional connection, and drive real action. There’s a lot on the line. You have a lot of wiggle room for what type of video you want to create and the story you want …
Category: Video Marketing
Brand videos are an outstanding medium that can be used to set yourself apart, tell your story, and connect with new customers. It’s kind of like the elevator pitch of online marketing, and the potential reach is exceptional. It’s easy to look at examples of exceptional brand videos and feel like they must have been created intuitively and seamlessly, but that isn’t always the case. As many great videos as there are out there, after all, there are at least …
Running a business can be a little like being in high school; one bad rumor (unfounded or totally justified) can be enough to sink a reputation, seemingly overnight. The hyper-connectivity of the internet has only sped up this process, and while recovery is always possible, it’s always easier to get out ahead in front of any sort of PR crisis. Social listening can help you there. Knowing what your customers and target audience is saying about you will not only …
There are some brands that seem, somehow, larger than life. They go beyond the business itself, and have become something special. Maybe they’re seen as authentic, or funny, or innovative, or good to the world. You’ve got everything from Wendy’s well-known snark to the adventurous Red Bull to the determined, Just-Do-It Nike. These are brands that become household names, and they become the go-to that you’ll turn to when you need something. The first time I needed to buy running …
Mobile is one of the big topics in marketing right now. The more glued to those tiny six-inch screens we become, the more important it is for marketers and businesses to be ready to adapt. And if you haven’t yet, it’s definitely time now. Mobile usage has increased significantly over the past few years, and that’s not changing any time soon. This means that you need mobile-oriented video content, ads, websites, and more, all of which is optimized for mobile …