Shakr has offices in Seoul and San Francisco, but after seeing videos from Mimosa Deli, a specialty food shop, outside caterer and cafe with two locations in London, we wish we could open a third. With hundreds of products, including many prepared foods made in their own kitchens, cheese and charcuterie counters, chocolates and desserts, it’s no wonder that this video, embedded on the front page of their website, had us taking an early lunch. A Q&A with Gisella Barbaray, …
Author: David Lee
The New York Times recommends Shakr for small businesses looking to create video ads, as part of an article about startups that are focused on helping small businesses compete with bigger rivals. Tacky photo slide shows with awkward transitions just don’t cut it among consumers with an increasingly voracious appetite for slick video, said David Lee, Shakr’s founder and chief executive. Americans watched nearly 30 billion video ads online in March this year, according to the data company comScore. Rates …
We’ve started writing a new series at DrivingSales, focused on helping auto dealers make better video ads. The first two instalments are already posted. Check them out and leave some comments. I’m eager to see a lively conversation around the topic: READ: Why Most Dealers Fail at Online Video Ads READ: Mute the “Voice of God” in Your Video Ads
After introducing its big-brand targeted Premium Video Ads in March, now Facebook has something for the rest of us. Video Views is a new tool to target video ads to people who already watch content videos. And that’s a lot of people. According to ComScore’s Video Metrix, more than 87 million people in the United States watched content videos on Facebook in April of 2014. What Premium Video ads do for big business, Video Views can do for scrappy small …
At Shakr, we love the incremental accessibility of advertising on social platforms like Facebook. Small businesses might not be able to afford full-page spreads in a glossy magazine, or 30 second spots on prime time — but they can absolutely afford managed spend on Facebook. The amplification of a Facebook Promoted Post can deliver real results, especially when used in conjunction with a smart mixed-media posting strategy powered by strong content. But one common concern among small business is optimization. Big …