Facebook’s premium video ads are rolling out in the US and will soon start playing in seven other countries, too. If you haven’t heard about them, these premium video ads: are 15-seconds long will automatically play without sound in your newsfeed are only available to big brands, so far will be individually reviewed by Facebook Response to these ads by advertising industry insiders has been mixed. Some see the value for Facebook in the revenue it can create. Some see …
Author: David Lee
Last week we announced our #ShakrStyle campaign, where we’ll put video ads created by three small businesses up on a billboard in the middle of Gangnam. Here’s everything you need to know to participate. Step 1. Make a video ad using any of the styles on Shakr.com. Step 2. Tweet the link, making sure to include @ShakrMedia and #ShakrStyle in your tweet. Step 3. Get all your friends to retweet you. On May 31, our CEO, David, will personally select …
Seoul, where Shakr’s headquarters is located, is so covered with electronic billboards that you could be forgiven for mistaking some of the city’s “quiet” areas for Times Square. Screens range from garage door sized LED billboards on the sides of buildings to phone-sized displays at point of purchase. Every coffee shop, subway platform and flower shop is frosted with a heavy coating of televisions, playing a steady stream of video ads. With such pixel proliferation, you’d think that advertisers here …
That’s a direct quote from Shakr CEO, David Lee. It’s been a long couple of weeks as we’ve prepared to push a huge number of UX and UI improvements to make it easier for you to make a great video with Shakr. The change you’ll notice first is to our homepage, where we’ve re-categorized all of our video styles to make it easier to browse through styles that are relevant to you. We’ll continue to tweak this over the next few …
Catherine Shu (@catherineshu) wrote a great article about Shakr’s recent success on TechCrunch. Here’s our favorite excerpt, but read the rest of the article to get all the details. Tools like the video builders Shakr offers can potentially revolutionize the online advertising market for SMBs, in the same way Google’s Image Ad Builder made banner ads accessible to marketers with lower budgets almost a decade ago. Read “With $3M Total In Funding, Shakr Makes Video Ads Affordable For Small Businesses” …