Did you know that two years ago, Snapchat followed the path of Netflix and Hulu and the one Facebook is now on and created their first original show? If you missed it, you aren’t alone. Snapchat doesn’t have quite as many users as competing platforms, and not a ton of people were going to sign up for a single show. Since then, however, Snapchat has created more original programming, and they’re now releasing Snap Originals, which is simultaneously emphasizing and …
Tag: social media marketing
Facebook Ads is complicated. There’s no getting around that. There’s a big learning curve every step of the way. You have to get used to the interface, learn best practices, understand the targeting system, and make calculated decisions based on bids, placements, and so much more. Then, once you learn all this, the hard part still isn’t over. When you got to scale your campaigns in number and budget, the typical create-an-ad tool just didn’t seem to cut it. Power …
Instagram Stories reaches more than 300 million users daily, and an estimated 20% of Stories will generate a private message between a private user and the profile sharing it. Instagram view counts are higher than those of Snapchat’s counterpart feature, and they get an estimated 3-5x more engagement. It’s not surprising that influencers are jumping ship and brands are following, heading to Instagram in flocks. Those are pretty good numbers. As more and more brands start using Stories more frequently, …
When I talk to my clients about running ads on Facebook, I typically get one or two of the same objections over and over again. People think that they’re either too expensive, or that they just plain don’t work. This can be true, but you can decrease the likelihood of either happening if your ads are created to be as relevant as possible to the users who you’re targeting. Relevance, after all, will make a night-and-day difference between the kind …
Social Media Marketing World 2018 Imagine the world’s largest social media marketing conference. Where the industry’s top social media professionals are sharing fresh and exclusive insights. Ideas that will transform your marketing, your content, and your business. Note: Not going to Social media marketing world? Don’t worry, Shakr will share with you our favourite insights during and after the conference. Hosted by Social Media Examiner, the world’s leading online social media magazine for businesses, offering the leading podcast and live …