The verdict is out: shorter video on social typically performs better. While there’s definitely a place for long-form content on social media, the standard rule of thumb is that shorter videos (a minute or under, if not thirty seconds or less) will be most impactful and achieve the highest viewer retention rates. This means, of course, that you need a lot of super short social videos to keep your brand relevant in your audience’s mind and maintain engagement. When plenty …
Tag: social media marketing
Mobile is one of the big topics in marketing right now. The more glued to those tiny six-inch screens we become, the more important it is for marketers and businesses to be ready to adapt. And if you haven’t yet, it’s definitely time now. Mobile usage has increased significantly over the past few years, and that’s not changing any time soon. This means that you need mobile-oriented video content, ads, websites, and more, all of which is optimized for mobile …
LinkedIn is a powerhouse for B2B businesses, and can even have incredible uses for B2C brands looking to make business connections, too. This is the only real social media platform that emphasizes professional development at its core, and this year it’s gone through some big changes to take us into 2019. Increased functionality of LinkedIn video was one of the amazing things that we got this year. Users can now upload video not only through mobile, but also desktop, to …
Remember when Facebook marketing was the easiest thing in the world? Someone could “like” a brand name, and then that Page could just spam them with updates four times a day? Those days are long gone. Social media marketing is much more competitive, and there are a lot more challenges that need to be overcome, including declining organic reach and an audience that is more demanding than ever before. Social media marketing has evolved, and the need to form real …
Promoting your business on Facebook can be complex, and you need to do a lot of things well in order to see sustainable results from your efforts on-platform. When it comes to Facebook marketing, though, there’s one mistake I see over and over again: brands create a stream of self-promotional posts, sharing their own blog posts and product updates and that’s it. In reality, about 80% of what you’re posting shouldn’t be directly promotional. You should be focusing on brand …