Social Media Marketing World 2018

Imagine the world’s largest social media marketing conference. Where the industry’s top social media professionals are sharing fresh and exclusive insights. Ideas that will transform your marketing, your content, and your business.

Note: Not going to Social media marketing world? Don’t worry, Shakr will share with you our favourite insights during and after the conference.

Hosted by Social Media Examiner, the world’s leading online social media magazine for businesses, offering the leading podcast and live video show covering social media.

With more than 1 million monthly visitors, Social Media Examiner is in a unique position to recruit the best presenters and host the industry’s largest social media marketing conference.

Shakr at SMMW

We are a proud sponsor of SMMW, and we are unbelievably stoked about what will meet us in San Diego, from February 28th – March 2nd.

We know how impactful social media marketing can be, and how important it is for both Shakr and our customers. Therefore, we will take this opportunity to share our expectations for the most interesting sessions at this years social media marketing world.

If you are one of the lucky ones to attend the conference, we will see you there and hopefully get a chance to chat. If you are not attending, make sure to pay attention to our upcoming posts.

10 Sessions to watch at SMMW 2018

There are a ton of sessions worth mentioning. However, we have picked out 10 of the sessions that potentially will be of the greatest impact for Shakr and our customers.

1. Achieving Social Media Success by Defying Conventional Wisdom

By Guy Kawasaki

As a Marketing specialist, author, and venture capitalist, this Guy has a pretty impressive track record of achievements. He was the chief evangelist of Apple and a trustee of the Wikimedia Foundation and currently the chief evangelist of Canva.

If you want to stick out of the crowd with new and innovative social media marketing tactics, you should pay attention to what he has to say.

Previous speeches by Guy Kawasaki: https://guykawasaki.com/speeches/

2. The Future of Facebook: What Marketers Need to Know for 2018 and Beyond

By Mari Smith

Often referred to as “the Queen of Facebook”, Mari Smith is considered one of the world’s foremost experts on Facebook marketing and social media.

As both organic and paid initiatives on Facebook are becoming increasingly complex and competitive, we definitely want to find out how Mari can help us stay top of our game. Also check out our post on Facebook Zero to learn more about the new Facebook feed algorithm.

Learn more about her: https://vimeo.com/183060345

3. Five Advanced Facebook Advertising Techniques You Can Use Right Now

By Jon Loomer

In my opinion, Jon Loomer is the most reliable and up to date resource for actionable Facebook Advertising tips on the internet. If you have ever searched for specific help related to making and optimising your Facebook Advertising, chances are high that Jon Loomer will appear on the first page search results.

As the topic of his session indicates, Jon will share concrete tips that you can start using right away. And you can trust that everything is tested and verified with great results.

Check out how straight-to-the point his tips are: https://www.jonloomer.com/2017/11/14/facebook-creative-split-testing/

4. Facebook Ads Strategy for Small Businesses

By Andrea Vahl

Do you run or work for a small business? Do you want to try out or improve your Facebook advertising efforts? Then this session will most likely be perfect for you.

As many of our customers are small businesses and use Shakr videos on Facebook, we are paying close attention to this session. And we will make sure to share with you any valuable tips from Andrea Vahl.

One minute presentation of her business manifesto: https://www.youtube.com/watch?v=Q4tuwvdjL_8

5. Four Steps to Optimize Your Facebook Ads for Better Results

By Azriel Ratz

I always appreciate step-by-step actionable tips when learning something new or when improving something I can do better. Therefore I am looking forward to hear if Azriel Ratz` four steps of optimization can improve my Facebook ad results.

Azriel is the CEO of Ratz Pack Media, and on their website you can find a bunch of videos packed with tips on how to improve your Facebook marketing.

Watch his video on speaking your customers language: https://ratzpackmedia.com/speak-customers-language/

6. How to Prove Social Media Works to Skeptical Managers

By Jay Baer with LaSandra Brill (NVidia), Caitlin Angeloff (DocuSign) and Kelley O’Brien (Krispy Kreme)

As a marketer, it may be difficult to convince your manager or the finance department to invest in Social Media. In this session we expect to hear some pretty good tactics for measuring and visualising the effects of social media marketing.

Jay Baer is the most retweeted person in the world among digital marketers, which says enough about his social media skills. Three speakers from impressive companies are joining, which we expect to have pretty great tips.

Take a look at this Jay Baer introduction: https://www.youtube.com/watch?time_continue=19&v=SMZw1GKCZ4U

7. Creative Techniques for Engaging Your Audience With Instagram Stories

By Sue B. Zimmerman

Instagram Stories is a format that we pay very close attention to here at Shakr, and we believe it is has potential to be great way to engage with your audience.

In this session, Sue B. Zimmerman will hopefully give us valuable tips and tricks for creating appealing content for instagram stories.

11 video ideas by Sue B. Zimmerman: https://www.youtube.com/watch?v=znEenDLe1X8

8. Remarketing on YouTube: 7 Ways to Maximize Conversions

By Brett Curry

Paid ads on YouTube can be hard, mainly because pre-roll and mid-roll ads can be pretty annoying when trying to enjoy a video. However, it can be an excellent way to re-engage with people who have already interacted with your company.

We are excited to hear how Brett Curry will advise us effective use of YouTube as a remarketing platform to increase conversions, without annoying the viewers more than necessary.

YouTube ads tips by Brett Curry: https://www.youtube.com/watch?v=Rdex8SN19uo

9. How to Use LinkedIn Ads to Crush Your Marketing Goals

By AJ Wilcox

If you are a B2B company or seeking a more professional audience, LinkedIn is absolutely a social network you should pay close attention to. As the nature of user behaviour is fundamentally different on LinkedIn compared to for example Facebook, you cannot simply copy the ads that work on Facebook.

As most of our customers are businesses, we are looking forward to hear AJ Wilcox` recommendations for how to crush it with LinkedIn ads. AJ is a LinkedIn Ads pro who founded B2Linked.com, in 2014. As official LinkedIn partners, they manage among the world’s most sophisticated advertising accounts worldwide and we expect that he knows what he is talking about.

The Ultimate LinkedIn Ad Checklist: https://www.youtube.com/watch?v=Wq8O5i-frC8

10. “Sexy” Content: How to Create Content That Moves the Sales Needle

By Marcus Sheridan

Everyone talks about content. You have to build a funnel with different content throughout the buyer’s journey, from awareness to consideration and finally the decision. Unfortunately this has led to a situation where companies are creating almost the same content, and 99 % of it is either old news, boring or just useless.

Creating awesome and useful content for the right audience at the right time is extremely difficult. Making content “Sexy” or unique is something everyone has to strive for in order to stand out from the pack.

Marcus has been called a “web marketing guru” by The New York Times. The story of how he was able to save his swimming pool company, River Pools, from the economic crash of 2008 has been featured in multiple books, publications, and stories around the world. Seems like a person that knows a thing or two about great content.

The Most Effective Content Marketing Strategy Ever: They Ask, You Answer: https://www.youtube.com/watch?v=FAmZ7t_ihKI

Final words

These are just 10 of the sessions we have picked out as particularly interesting, based on both the creditworthiness of the speakers and the topic of the speech. But we will be attending several others, from each day of the conference we will make sure to share our favourite tips and tricks so that you can boost your social media marketing results.