On January 11th, Michael Stelzner went live on Facebook and warned us that we’re approaching the “end of days” for Facebook Pages. And here’s the really scary part– as per usual, he’s not wrong. Facebook marketing as we know it is about to change, with the decline in organic reach going from a trickle to a flood thanks to a new algorithm that will make it much harder for Page content to get noticed. While this will mean a lot …
Tag: social media marketing
Facebook Live came with a big boom, with marketers and users alike both rushing to test out the new video platform. This was over a year ago now, and while other platforms have introduced their own live video, Facebook’s continual addition of new features keeps theirs in marketers’ favor. Some of these features, however, are a little difficult to figure out how to use, and it’s not immediately evident how to access them at a first glance. Since Shakr is …
If you’re posting videos on your brand’s Facebook Page, it goes without saying that you want as many people as possible to see them. In order to fully maximize the impact of a video’s storytelling and brand-building capability, it’s a necessity to know how to optimize Facebook videos in order to get expand their reach. Despite what some influencers like to say, you need more than just great content if you truly want people to be able to find your …
User-generated content (UGC) is easily the most valuable form of marketing content you can get your hands on. As much as it pains me to say it, even the most skilled copywriter in the world couldn’t hold a handle to the wildfire effect of the images, social posts, and reviews shared by your actual customers. Think this is a hyperbole for the sake of this post? It isn’t, and we’ve got data to back it up: Sites with UGC saw …
“Show your personality,” brands are told, “Find a way to make yourself unique.” We’re shown examples from professional comedians and TV shows and even restaurants with to-die-for, drool-inducing photos when we’re told this. Sure, anyone can create a great brand with a lot of personality on social media. What a lot of blog posts and resources fail to mention is that this is much harder to do if you’re in a “boring” industry. Of course it will be easier for a …