Almost all social media sites have their own native video features, and now, Pinterest does too—kind of. Pinterest video, at least, is definitely here and it definitely matters. Pinterest technically has a native video player more than native video. This means that while can’t shoot videos through an in-app camera or upload a video as a pin directly from your computer (like you could with an image), you can pin videos that have already been uploaded elsewhere online. And when …
Tag: social media marketing
One of the things that video does best is conveying emotion quickly and powerfully. You can see the expressions on someone’s face, hear their tone of voice, and feel more of a personal connection because of it. Adding emotion in social media videos strengthens them immensely. Emotionally-resonating stories can take social media by storm, getting more shares and more engagement. Most importantly, that emotion that users felt when watching the video will stick with them, leaving an impact that lasts …
Video is everything on social media right now; it’s ranking higher in the feeds of platforms with content-ranking algorithms, and social audiences are responding to it—and sharing it—in higher number than ever before. Because of this, all brands should be increasing the amount of video content they’re sharing on social media—and many are. Here’s the catch: while your business is shuffling to get create more videos to connect with your audience on social media, every other business out there is …
Close your eyes for a second, and think about the last social media video that you remember seeing. If you’re like a large majority of daily social media users, it’s probably a video that you saw within the last few hours. What was the video? Was it a tutorial showing you how to make easy chicken parmesan, or a video from a business explaining why they work with certain nonprofits? Or maybe it was an interview with a CEO or …
If you’ve been paying much attention in the social media sphere, you’re likely aware video has become a popular—and highly engaging—form of content across all major platforms. As a result, smart brands now consider it an integral part of their social media marketing strategies. But if you’ve experimented with video in social, you may have noticed that successful YouTube content often tanks on Facebook. Or maybe you’ve wondered how your Instagram videos should differ from your Vines. Your videos must …