11.11 2009 marked the beginning of the Singles’ Day shopping holiday in China, which has now grown to become the world’s largest shopping festival. Singles’ Day has become an annual event that has inspired the birth of a variety of sales days throughout China and South-East Asia. All of these dates are now collectively known as Mega Sale Days, which have become popular and more frequent across Southeast Asia. In addition to China and Southeast Asian specific dates like 11.11 …
Category: Video Ad Industry
The growth of video over the past year has been unprecedented. While there has been a notable upward trend for video consumption over the past few years, the pandemic has certainly accelerated it even more. Wyzowl’s 2021 video marketing report showed that the number of businesses using video as a marketing tool, overall, has increased from 61% to 86% since 2016. In fact, a new report commissioned by the Interactive Advertising Bureau from PwC revealed that despite the initial decline …
Video is one of the biggest game-changers in marketing over the past few years. There’s no doubt that videos have become one of the most popular forms of online content consumption today. If video ads are the future of marketing, then brands are stepping into the future right now. Brands may still wonder if this is the right time to invest in video ads, if there are enough targeted consumers interested in watching their videos, or if getting into video …
Earlier this year in the United States, hundreds of millions of Americans were glued to their screens, watching the Super Bowl. And while they were doing that, they were watching all those Super Bowl commercials, which have pretty much become almost as big of a part of the event as the game itself. Immediately following this, there’s typically a flurry of conversation about the amazing results these video campaigns yield, and when I talk to small businesses about video marketing, …
There are a few words that I’d use to describe video marketing right now all at once: Essential. Dynamic. Oversaturated. Video marketing is important, because video is easily the best medium for dynamic storytelling, and more users than ever before want to see video more than anything else. Unfortunately, everyone knows this, and our environment is being flooded with low-quality videos brands are churning out just to try to stay relevant. Our Facebook feeds, display ads, and even emails are …