Video is everything on social media right now; it’s ranking higher in the feeds of platforms with content-ranking algorithms, and social audiences are responding to it—and sharing it—in higher number than ever before. Because of this, all brands should be increasing the amount of video content they’re sharing on social media—and many are. Here’s the catch: while your business is shuffling to get create more videos to connect with your audience on social media, every other business out there is …
Category: Social Media Marketing
Close your eyes for a second, and think about the last social media video that you remember seeing. If you’re like a large majority of daily social media users, it’s probably a video that you saw within the last few hours. What was the video? Was it a tutorial showing you how to make easy chicken parmesan, or a video from a business explaining why they work with certain nonprofits? Or maybe it was an interview with a CEO or …
Curious about how you should use Instagram Stories marketing for your brand? Check out this Infographic 101 on what Instagram Stories are and how brands are using it to market their brand and products. Background It started with Snapchat. Snapchat stories was the first product that brought the Stories format to prominence. Then the floodgates opened when Facebook decided to adopt the format and add it to Instagram. Then Whatsapp, Messenger, and the latest addition, Facebook. It’s not a great …
Instagram as a platform is all about the visual, so it’s no surprise that these visual elements are just important for Instagram Ads. There are a ton of different ad formats businesses can choose from, including single images, image carousels, and—best of all— videos. Videos are automatically dynamic and engaging; the moving images will grab users’ attention more effectively than any other ad type, even when the sound is off. They also give you more room to convey your message …
Facebook Ad Rejections 101 If you’ve ever gotten your Facebook ad rejected I’m sure you can empathize with this reaction: The most common reason why Facebook ads are rejected is the fact that the image or video thumbnail contains more than 20% text, but if you want a quick rundown of the Facebook ad policies and ad rejection reasons, check out this infographic: Want to supercharge your Facebook ads with easy to make video ads? Check out www.shakr.com