In today’s world, where we increasingly have an attention span that can’t even rival a goldfish and more distractions than ever, it’s hard to keep users engaged, focused, and on track. This means that it’s more difficult to get users to move through our “what” and get to our “why,” making it harder than ever to get users to convert. This even applies to videos, which users are more likely to consume than other types of content. If you want …
Category: Social Media Marketing
Launching your social media video campaign feels exhausting and time consuming, but it’s not the most difficult part of the process. Instead, being able to continue to create enough high-quality, interesting videos is the toughest challenge most businesses will face. Whether you’re using YouTube or distributing your videos natively across multiple platforms like Facebook and Twitter, there’s no doubt about it: you’ll need to continually create unique content to keep users engaged. One viral video is great, but without more …
Facebook focuses on idea sharing, Twitter is all about broadcasting your thoughts, Instagram prioritizes the visually interesting, and Pinterest provides storage for the content and products you love. Each social media site is designed to serve a different purpose, so we use it differently. It’s no surprise, then, that we’ll watch—and expect—different types of video on each platform. In this post, we’re going to go over how to use video marketing on each individual social media site for best results, …
Almost all social media sites have their own native video features, and now, Pinterest does too—kind of. Pinterest video, at least, is definitely here and it definitely matters. Pinterest technically has a native video player more than native video. This means that while can’t shoot videos through an in-app camera or upload a video as a pin directly from your computer (like you could with an image), you can pin videos that have already been uploaded elsewhere online. And when …
One of the things that video does best is conveying emotion quickly and powerfully. You can see the expressions on someone’s face, hear their tone of voice, and feel more of a personal connection because of it. Adding emotion in social media videos strengthens them immensely. Emotionally-resonating stories can take social media by storm, getting more shares and more engagement. Most importantly, that emotion that users felt when watching the video will stick with them, leaving an impact that lasts …