When Instagram Stories rolled onto the scene, I had a beef with them right away. Why on earth should I, as a marketer, invest a ton of time and energy creating posts that will be gone in 24 hours? As a user and a marketer, the idea didn’t make a ton of sense to me. I didn’t want to spend time creating and conceptualizing gorgeous, interesting posts that were going to be gone in a flash, with no social proof …
Category: Social Media Marketing
Instagram as a platform has always been high-engaging and a priority for many businesses, but it’s become even more important since Facebook Zero has struck. With more importance placed on the platform, it only makes sense that the competition for users’ attention has only increased. Businesses and brands are having to do more to stand apart, and part of that includes embracing Instagram Stories. It’s easy to think of Instagram Stories as a secondary part of the platform, with newsfeed …
Mobile has has changed our world. I still remember when texting was a luxury that was too expensive for most people to afford, and today I signed secure mortgage documents with a few clicks on my phone. This is all thanks to mobile, which allows us to keep up with our on-the-go lifestyles like nothing else. Mobile usage has unsurprisingly shifted over time, with users having higher expectations than ever before. There’s so many apps and distractions that the mobile …
When I talk to my clients about running ads on Facebook, I typically get one or two of the same objections over and over again. People think that they’re either too expensive, or that they just plain don’t work. This can be true, but you can decrease the likelihood of either happening if your ads are created to be as relevant as possible to the users who you’re targeting. Relevance, after all, will make a night-and-day difference between the kind …
Before attending a conference, it is wise to have clear goals in mind. We have borrowed some interesting insights from the social media examiner to guide our goals ahead of Social Media Marketing World 2018 (SMMW18). According to the social media examiner*, the top issues social media marketers are facing today are: tactics, engagement, measurement, paid social and audience selection. A goal for Shakr at SMMW will therefore be to educate ourselves on how to successfully overcome these five challenges. …