Whether you’ve built a standalone app with the goal of being the next candy crush or an app that’s meant to bolster what your business already sells, promoting your app can be difficult. Not only do you have to get it in front of your target audience (which is particularly difficult for apps that don’t exist along a coinciding business, like Snapchat), but you also have to show users the value of the app, convince them to download, and then …
Category: Social Media Marketing
There’s a lot of different factors that go into creating a stellar Facebook Ad. You need the right targeting strategy, the perfect image or video, and a strong bid. All these things matter, and it’s easy for them to overshadow another crucial part of Facebook Ads: the copywriting. I’m a content marketer and copywriter by trade who started offering social media management and advertising services after I saw how heavily writing influenced success there. Being a writer first, I’ve been …
Now that Instagram is one of the fastest growing social networks, a great-looking video will attract more attention and engagement from viewers scrolling through a feed of static photos. There’s never been a better time to start with video on Instagram than right now. While video ads are gaining popularity, only one-quarter of ads on Instagram are video posts. If you’re just starting out with your Instagram account, you can take advantage of the disparity and start putting your videos …
It wasn’t that long ago that Snapchat looked like the biggest up and coming social media platform for users and marketers. Users loved the picture-and-video-sharing-platform that would automatically delete your content after 24 hours, and it seemed to be rising in popularity quickly. And then, almost as quickly, that growth stopped. Snapchat’s popularity paled further when Instagram added their own Story feature, and then Facebook followed. So what exactly does this mean for Snapchat marketing? Should your business still be …