A lot of brands use YouTube Ads in attempt to get immediate conversions, treating it the same way they’d use Facebook Ads or Twitter Ads. They are, however, staunchly different platforms, and while it’s definitely possible to optimize for conversions (and get them) through YouTube Ads, using this platform to build brand awareness is actually the better choice for most businesses. In this post, you’ll learn exactly why YouTube Ads for brand awareness can be so effective and how to …
Category: Social Media Marketing
When I was in sales at Kay Jewelers, I learned to recognize The Pause. This is what happened when I tested closing, and the customer just wasn’t quite there yet. They got a wrinkle in their brow, frowned, and normally threw in a “hmmmmmm” for good measure. They weren’t ready to buy, but they were so close. And I knew that I had to do something else to convince them to buy or they’d walk on a piece of jewelry …
A punchy call to action (CTA) is a must-have for any marketing video, but getting viewers to take the action is tricky. It’s frustrating to make a video, pay for a social ad campaign, and then see disappointing conversion rates again and again. When you’ve engaged viewers to the end of a marketing video, you’ve already done something extraordinary. With the right call to action, you can persuade people to make the leap from intrigued viewer to paying customer. With …
Imagine for a second that you can have a customer’s complete, undivided attention on social media. Instead of seeing four other posts on their feeds distracting them, all they see is yours, dominating their screen and their interest. And, even better, the content is interactive and engaging to keep them looped in. You can, in fact, accomplish this. Instagram Stories is the most commonly known one (especially with their new polling stickers), but Facebook Canvas is another full-screen experience that …
Some businesses have it easy when it comes to getting likes on Facebook; others will have a little more of a challenge. Accounting firms, after all, aren’t as inherently glamorous as the hottest restaurants or boutiques that house the latest fashions. B2B Facebook marketing is a little more of a challenge than B2C Facebook marketing for this very reason, with B2B businesses having their work a bit more cut out for them. This isn’t LinkedIn, after all, and when most …