According to the latest Social Media Examiner Social Media Marketing Report for this year, 3700 marketers revealed that video marketing is high on their priority list of marketing tactics for the coming years. Video is clearly a marketing medium that is getting a lot of attention these days, and for good reasons. A lot of brands are finding a lot of success with video marketing, but at the same time it is the thing most marketers want to learn more about, according to …
Category: Facebook
This is part 1 in our series about how to get your Shakr produced video working for you by setting them up as video ads. If you want to read the other guides I have written, you can check them out here: Part Two – Set Up Your First YouTube pre-roll Video Ad Campaign Part Three – Set Up Your First Twitter Video Ad Campaign As I discussed in my last post, Facebook is a powerful ally for you who want to …
Every few years (or months) a new marketing “trend” takes the marketing community by storm, go through the Kübler-Ross model, towards acceptance and full implementation. Then another “trend” and goes through the same steps. By now most marketers are starting to accept that visual content has to be a part of their content and inbound marketing. They also know the importance and potential of video marketing. More marketers than ever are reporting that they are budgeting more money on video …
Internet video ads are on the rise. They have been more influential than good old TV ads for quite some time now, having higher rates for message recall, brand recall, and ad likeability. We have been talking about that for quite some time here on the Shakr blog and we thought we should explain why Facebook’s video ads are so powerful right now, and something you as a marketer would be a fool to overlook. Traditionally, the leader of internet …
Facebook recently announced new impressive numbers for their growth in the mobile and video areas. The report states that mobile drove growth for Facebook’s digital advertising business during the first quarter of the year, accounting for nearly three-quarters (73%) of Facebook’s ad revenue. And video viewership is still growing exponentially on Facebook, particularly on mobile. More than 4 billion videos were watched daily on Facebook during the Q1 2015, with 3/4 of video views occurring on mobile. See more in …