Facebook is huge when it comes to marketing, but you already know that, right? There are many excellent advertising and ad targeting tools you can use to grow your business. However, most recently, Facebook became an important player when it comes to video advertising. In the last year, it rolled out a native video and premium video ads, so getting high performing Facebook video ads should be a priority for any marketer worth his or her salt. Why is it …
Category: Facebook
During the last year, Facebook has emerged as a real contender for the online video platform throne. In wake of several new video features being introduced and a heavy video focus from Mark Zuckerberg, the social media giant has quadrupled its video views over the last year. Facebook’s increased focus on video isn’t only because users like to watch it (although they clearly do) — it’s also because more marketers are shifting their budgets from TV to mobile video. The allure for …
As we all know by now, Facebook is betting big on video, and video advertisers love it. The rate of new video features, both for users and advertisers are at the moment quite staggering. It feels like not a week goes by before another feature is announced. And with new features comes new possibilities for marketers and advertisers. Staying on top of the different tools and options is crucial for the marketer who wants to up their video marketing game. Here …
The Billboard Effect in Video Marketing The billboard effect, also known as View-Through Conversions, or Facebook Attribution Window, is a way of measuring conversions on your online ads, even if the conversion happens after the viewer have clicked your ad and left without converting. Maybe the user checked out your store and came back at a later point to convert. This would then still be counted as a conversion caused by your Facebook ad, even though it wasn’t directly responsible for …
Proving video marketing ROI tracking is an essential part of succeeding with video. But many marketers struggle with tracking the ROI of their videos. Everyone seems to agree that video marketing is effective, but marketers still feel that proving ROI of video is a hurdle for them to spend even more money on online video ads. According to the IAB Video Ad Spend Study, 45% of the respondents stated that proving ROI of video marketing compared to other media is a hurdle …