During the last year, Facebook has emerged as a real contender for the online video platform throne. In wake of several new video features being introduced and a heavy video focus from Mark Zuckerberg, the social media giant has quadrupled its video views over the last year. Facebook’s increased focus on video isn’t only because users like to watch it (although they clearly do) — it’s also because more marketers are shifting their budgets from TV to mobile video. The allure for advertisers lies in Facebook’s hyper-surgical targeting possibilities and the results Facebook videos can deliver.
If you’re one of those marketers who wants to dive into advertising with Facebook videos — but isn’t sure where to start — keep on reading. Learn how to plan and set up Facebook video ad campaigns that rock.