Video marketing for beauty salons and spas… Hair salons, days spas and beauty shops sell more than a service, they sell an experience. And it’s an experience loaded with emotion and desire. There’s no better way to convey this experience than with beautiful imagery, that not only shows off the “look” a client can achieve, but also the entire pampered process of achieving that look. In other words, video sells conveys the experience. Take a look at this video from …
Tag: video ads
Video is not optional anymore. It’s a must-have. Spending on video advertising grew by 76 percent in FY 2014, according to the most recent Online Advertising Expenditure Report from the Interactive Advertising Bureau (IAB). This spending was mostly due to a shift in resources by big advertisers that have moved money away from TV and toward digital video because it offers greater flexibility, greater measurability and higher ROI, thanks to real time buying (RTB). As a result, online video advertising …
One Shakr customer is quite an accomplished chocolatier, and wants to share her delicious creations with the world. She’s running a Kickstarter campaign right now for Les Chocolats De Chickee. Have a look at her mouthwatering Shakr videos. YUM! And if you love chocolate, too, support her campaign. She has 15 days left to reach her $4,000 goal.
Last week we asked, “How can small businesses make highly effective video ads?” To make this an easier question for you to answer, we’ve created a Super Simple Video Advertising Creative Brief for Small Business. Take 15 minutes to answer these questions, and your video ads will be off the charts effective. The six simple questions are below. Each one should only take you a couple of minutes to answer. (Go fast!) We’ve even included sample answers for you to refer to. Notice …
After introducing its big-brand targeted Premium Video Ads in March, now Facebook has something for the rest of us. Video Views is a new tool to target video ads to people who already watch content videos. And that’s a lot of people. According to ComScore’s Video Metrix, more than 87 million people in the United States watched content videos on Facebook in April of 2014. What Premium Video ads do for big business, Video Views can do for scrappy small …