So, you’ve made a video with Shakr and it’s perfect! Almost. We’ve gotten some requests for a how-to video on editing Shakr videos, and we’re more than happy to help. More questions? Want another how-to video? Just leave us a comment.
Tag: small business video
How can small businesses make highly effective video ads? Think first! In a recent article in the Globe and Mail, Lisa Ostrikoff identified “five key foundations of effective video advertising“. Let me summarise them briefly for you: Entice and intrigue: Give people enough to get the interested (and clicking). Don’t tell them absolutely everything. Bring them in: Provide ways for people to interact through the technology they are using. Symphony not noise: Use consistent messaging. Don’t try to say everything about the …
Until recently, South Korea’s capital, Seoul, had a reputation for being formal and uptight, with salarymen wearing saggy suits seven-days-a-week. Over the past decade however, the formality has waned. Workplaces have loosened restrictions and younger people’s growing incomes have allowed them to experiment with fast fashion and designer jeans. As these trendsetters start to grow up, though, they want to recapture some of the formality, minus the frump. At the same time, Seoul has moved beyond being a hardship posting for …