The best Instagram Stories ads don’t look like any other videos on the internet. Stories are perfect for the so-called “in-between” moments. You can express yourself in real-time with authentic photos and videos taken on-the-go. The best Stories ads take on that spontaneous quality while still directing viewers towards action. Mastering Instagram Stories will deliver instant results for your brand, from higher social engagement to website visits. This is the topic of our fifth mobile video webinar, Instagram Stories Best Practices. …
Tag: mobile video ads
If you’re making ads for social media, chances are your audience will watch on a mobile device. Creative content is the most important part of a successful mobile video ad. Your photos, videos, Stories, copy, and music matter. They are the only things your customers see and therefore are your biggest chance to grow your business. We want to inspire you to dive into Facebook and Instagram ads with the mind of a creator. Let’s look at the different ways …
We’re all walking around with phones semi-glued to our hands, so it only makes sense that mobile usage has been increasing at a rate fast enough that it has surpassed desktop usage. We’re spending more time than ever on our mobile devices. That may not be ideal for our physical, emotional, and social health, but it definitely works as an advantage for marketers. Not only are we spending more time on mobile, we’re also spending more time watching videos on …
Short videos get better completions rates in the Facebook newsfeed, according to a blog post from Social Bakers, published August 8, 2014. This seems an intuitive, if not obvious point, if you’ve ever watched someone frantically scroll or swipe through the Facebook newsfeed to find the latest juicy story about “10 Ways You’re Using Facebook All Wrong and Why it Will Probably Cause You to Make 12 Mistakes in your 20s or 17 Mistakes in your 30s”. To quote the blog …